The phrase refers to the cost associated with Amazon’s Prime subscription service. It represents the financial commitment required to access the various benefits offered under the Prime program, such as expedited shipping, streaming entertainment, and exclusive deals. As an example, individuals considering subscribing would need to understand this monetary aspect to evaluate the value proposition.
Understanding the financial outlay is crucial for assessing the overall worth of a Prime membership. This investment unlocks numerous advantages, encompassing expedited delivery options for eligible purchases, access to a vast library of movies and television shows through Prime Video, and eligibility for exclusive discounts and promotions. Furthermore, the offering has evolved over time, with Amazon continuously adding or refining features to enhance the perceived value for subscribers, thereby influencing the decision to maintain the membership.