These cards offer a percentage of the purchase amount back to the cardholder, effectively reducing the cost of items purchased on the e-commerce platform. For instance, a card offering a 3% return on purchases made at the online retailer would credit $3 back to the cardholder for every $100 spent.
The appeal lies in the opportunity to accumulate rewards on frequent purchases, leading to potential savings over time. This can be especially beneficial for those who regularly shop on the platform. Historically, these cards have provided a valuable incentive for customers to remain loyal to a specific retailer and payment system.