These are rewards earned when making purchases with a specific credit card co-branded with a major online retailer. For example, using such a card to buy groceries, gas, or even flights could accrue these rewards, which are typically calculated as a percentage of the purchase amount.
Accumulating these rewards offers cardholders a variety of benefits, including opportunities for savings on future purchases within the retailer’s ecosystem. They can effectively reduce the cost of items bought from the retailer. Their presence provides an incentive to use the co-branded card for a wider range of transactions, increasing customer loyalty and potentially boosting overall spending.