This refers to the options available to customize a present purchased via Amazon. These settings encompass various aspects of the gifting experience, such as adding a personalized message, selecting gift-wrapping, or concealing the item’s price from the recipient. For example, upon adding an item to the cart on Amazon, the purchaser may elect to check a box indicating that the order is a gift, which then presents additional choices for customization.
The functionality is important as it enhances the perceived value and thoughtfulness of the present. It allows individuals to create a more personalized and memorable gifting experience. Historically, these options have evolved from simply including a packing slip without pricing to offering a wide array of choices, reflecting the increasing demand for customized and seamless online gifting solutions.