The availability of digital video titles for purchase or rental is a feature offered within the Amazon Prime Video platform. These selections are not included in the standard Prime membership and require separate payment to access. For example, newer movie releases often fall into this category, appearing as options to buy or rent digitally shortly after their theatrical run.
This option provides consumers with access to a broader range of films and television shows than those available through the Prime Video subscription. It allows viewers to watch content without a long-term commitment or additional subscription fees, catering to those with specific viewing interests. The offering expanded the traditional streaming model to include on-demand access to a la carte entertainment.
