The phrase describes individuals or entities that utilize Amazon’s platform to offer products for sale to a vast customer base. These sellers range from small businesses and entrepreneurs to large corporations, all leveraging Amazon’s infrastructure for e-commerce operations. This encompasses listing products, managing inventory, processing transactions, and often, handling shipping and customer service.
This activity is significant as it empowers businesses to reach a global market without the substantial investment required to establish independent online storefronts and fulfillment networks. The practice benefits both the seller, through increased sales opportunities and brand visibility, and the consumer, by providing a wide array of products and competitive pricing. The model has evolved significantly since Amazon’s inception, becoming a cornerstone of modern e-commerce.
