The act of listing items for sale on Amazon Marketplace as an individual seller involves establishing an account, adhering to platform guidelines, and managing inventory. This contrasts with selling as a business entity, which entails separate registration and compliance procedures. A person acting as a sole proprietor, offering handcrafted goods, used books, or other personal items on the platform, exemplifies this scenario.
This approach provides individuals with direct access to a vast customer base, enabling entrepreneurial endeavors and income generation. Historically, it democratized access to retail, empowering small-scale vendors and fostering diverse product offerings. The accessibility and scalability inherent in the online marketplace have transformed retail landscapes.
