This refers to a feature associated with a specific subscription service that allows a primary account holder to extend certain benefits to other members of their household. For instance, access to expedited shipping, streaming services, and exclusive deals can be shared among designated family members through this membership extension.
The significance of this functionality lies in its ability to offer greater value from a single subscription. It centralizes management of digital benefits while distributing access among several users, effectively reducing the cost per individual compared to separate subscriptions. Originally conceived as a convenience feature, it has become a key differentiator, contributing to subscription retention and increasing customer loyalty.