The phrase refers to the cancellation process following a complimentary period for Amazon’s premium subscription service. It specifically denotes the action of ending the free trial, which typically lasts for 30 days, before being charged the full membership fee.
Understanding this procedure is crucial for users who wish to experience the service’s benefits without incurring costs. Failure to properly execute this action results in automatic enrollment and subsequent charges to the user’s payment method. Historically, this has been a point of concern for some consumers, leading to increased awareness and accessible guides detailing the cancellation steps.
