The phrase signifies the act of purchasing items on the Amazon platform while using the English language. This encompasses the experience of navigating the website in English, searching for products using English keywords, and completing the checkout process in English. For example, a user might type “headphones” into the search bar on Amazon.com, as opposed to using the Japanese Amazon site (Amazon.co.jp) and searching in Japanese.
Understanding how to engage in e-commerce on this platform in English opens access to a broader range of products and potentially competitive pricing. It leverages Amazon’s global presence and the ubiquity of English as an international language. This approach also offers a direct pathway to interacting with sellers and accessing customer support services in English, which can be particularly beneficial for resolving issues or asking specific product-related questions. Further, the ability to shop across Amazon marketplaces, such as the US, UK, or Canada sites, can provide a wider selection than a single, localized version.
