The practice involves leveraging pre-existing Amazon accounts that have a documented history of activity and transactions. These accounts, unlike newly created ones, possess an established presence within the Amazon ecosystem. For example, an account used consistently for purchases over several years, with a positive buyer feedback history, would be considered in this category.
The value stems from the potential for increased trust and credibility within the Amazon marketplace. Older accounts often bypass certain restrictions or limitations placed on new accounts, potentially facilitating smoother business operations. Historically, the establishment of trust on online platforms has relied on demonstrable longevity and consistent adherence to platform guidelines.