A specialized entity that provides advertising campaign management services on the Amazon platform, focused on pay-per-click (PPC) models. These entities aim to maximize return on ad spend (ROAS) and improve product visibility within Amazon’s search results. They typically offer services such as keyword research, campaign creation, bid optimization, and performance reporting.
The selection of an effective partner is critical for businesses seeking to enhance their Amazon presence. Such a partnership offers expertise in navigating the complexities of Amazon’s advertising ecosystem, allowing companies to leverage data-driven strategies for improved sales and brand recognition. Historically, businesses have struggled to effectively manage Amazon PPC campaigns in-house due to the platform’s evolving algorithms and competitive landscape, highlighting the need for dedicated specialists.