The number of terms a seller can utilize to optimize product visibility on the Amazon marketplace is governed by a specific character limit rather than a fixed count. This limit applies to the backend keyword field, which is a crucial area for indexing product listings. A seller should focus on optimizing within the space provided to enhance product discoverability.
Effective utilization of the available space in the keyword field is vital for maximizing product exposure to potential customers. A well-optimized listing can lead to improved search ranking, increased traffic, and ultimately, greater sales. In the past, Amazon’s algorithm placed a greater emphasis on keyword stuffing; however, current best practices prioritize relevance and a seamless customer experience.
