An online presence hosted on a major e-commerce platform featuring products curated or created by a specific individual or entity. It provides a dedicated space within the larger marketplace for a brand or individual to showcase their offerings directly to consumers. For instance, a designer might use this to display a collection of handcrafted jewelry.
Such a platform offers several advantages including immediate access to a vast customer base, leveraging established infrastructure for payments and shipping, and utilizing built-in marketing tools. Historically, it represents a shift in retail strategy, allowing smaller businesses and individual creators to compete more effectively with larger corporations by capitalizing on the convenience and reach of online marketplaces. The presence helps boost brand visibility and sales.
