The term references a prominent retailer specializing in aquatic life and related equipment that also utilizes a major e-commerce platform for distribution. This retailer offers a wide selection of fish, plants, invertebrates, and aquarium supplies through its online presence on the aforementioned platform, augmenting its direct sales channels. For example, a customer might search for a specific type of aquarium filter and find the retailer’s product listing on this platform.
Distribution through the e-commerce platform expands market reach, providing convenience and accessibility to a large customer base. This strategy allows the retailer to offer a broader selection of products and reach customers beyond its immediate geographic area. The combination of specialized knowledge and a widely accessible online marketplace can contribute to increased sales, brand visibility, and customer acquisition. The availability of customer reviews on the platform also provides valuable feedback and contributes to building trust.