The phrase signifies promotional offers on cosmetic and personal care items during a specific annual sales event hosted by a major online retailer. It encapsulates potential savings on a wide array of products, from skincare and makeup to hair care and fragrances, available for a limited time to subscribers of a particular membership program during the stated year.
Its significance lies in providing an opportunity to acquire desired beauty products at reduced prices, potentially saving consumers considerable money. Historically, this period has become a key date for both shoppers and retailers, with significant sales volume and increased brand visibility occurring around this occasion. The anticipation surrounding these time-limited offers often fuels consumer purchasing decisions.