The phrase often signals a required step during account creation or settings configuration within an e-commerce platform. It indicates that the system necessitates a legitimate professional email address for verification, communication, and security purposes. For example, when setting up a store on BigCommerce, this prompt appears if the email initially entered does not meet the platform’s validation criteria.
Providing a valid business email is crucial for maintaining the integrity of the merchant’s account. It allows the platform to deliver important notifications regarding transactions, security alerts, and promotional updates. Historically, the practice of requiring validated email addresses has evolved as a means to combat fraudulent activities and improve overall customer experience, ensuring reliable communication channels between the platform and its users.
