The phrase identifies a sector of the book retail market comprised of vendors operating on the internet who offer printed and electronic books for sale, excluding the dominant market player. This encompasses independent bookstores with an online presence, specialized online retailers focusing on niche genres, and larger chains that maintain a significant digital storefront.
This segment plays a vital role in fostering diversity within the book market. It allows smaller publishers and authors to reach audiences they might not otherwise find through a single, centralized platform. Moreover, it provides consumers with a wider range of choices, potentially leading to the discovery of unique and diverse voices in literature. Historically, these retailers have been instrumental in supporting local communities and promoting literacy.
