A virtual grouping on the Amazon platform allows sellers to combine two to ten independently purchasable products and offer them as a single unit. This combined offering is presented with a unique ASIN and is accessible to buyers as a distinct product. A practical illustration would involve a seller bundling a coffee maker with filters and coffee beans, presenting it as a comprehensive “coffee starter kit” with a potentially discounted price.
Bundling provides several advantages. It can increase the average order value for sellers by encouraging buyers to purchase more items simultaneously. It also simplifies the purchasing decision for customers who are looking for complementary items, creating a convenient one-stop-shop experience. Historically, this practice has been utilized in retail environments to move slow-selling inventory and introduce customers to related products they might not otherwise consider.
