A communication sent after a formal offer of services or products is submitted to a potential client is a crucial step in the sales process. It serves as a reminder of the initial document and provides an opportunity to address any questions or concerns the recipient may have. For example, if a marketing agency submits a proposal for a social media campaign, a subsequent message might inquire about the client’s initial impressions of the plan.
The proactive nature of this communication demonstrates attentiveness and reinforces the sender’s commitment. This practice can significantly increase the likelihood of securing a contract, fostering stronger relationships, and clarifying any ambiguities that could impede a decision. Historically, such practices were conducted via postal mail or telephone, but have evolved to incorporate the efficiency and tracking capabilities of digital correspondence.