The term refers to the character limit imposed by Amazon for backend keywords. This constraint dictates the amount of textual information sellers can input to improve product discoverability within the platform’s search engine. For instance, sellers must strategically choose relevant search terms and phrases that encapsulate the essence and appeal of their product within this 250-byte allowance.
Adhering to this byte limit is crucial for optimizing product listings and enhancing search visibility. Effective utilization allows sellers to target specific consumer searches, potentially increasing impressions, click-through rates, and ultimately, sales. Previously, exceeding this limitation might have resulted in ignored keywords, making adherence essential for complete search optimization.
