In the realm of online retail, particularly on platforms like Amazon, inexpensive products are frequently employed to meet minimum purchase requirements for free shipping or promotional discounts. These low-cost articles, often referred to generically as add-on items or budget-friendly supplements, can range from small household goods and personal care items to office supplies and inexpensive accessories. For instance, a customer needing a specific item costing slightly less than the free shipping threshold might add a low-priced product to their cart to qualify for the incentive.
The prevalence of these affordably priced goods benefits both consumers and the platform itself. Consumers gain access to desired shipping promotions or other deals, effectively saving money on their overall purchase. The online marketplace benefits from increased order volume and potentially higher customer satisfaction, as users perceive added value. The availability of such options has evolved alongside the growth of e-commerce, becoming a strategic component in online shopping behavior.
