The availability of a specific brand of potato chips, “Bon Ton,” through the online retail platform, Amazon, represents a convergence of consumer packaged goods distribution and e-commerce. This facilitates access to a product that may not be readily available in all physical retail locations.
This accessibility via online marketplaces provides several advantages. It expands the potential customer base beyond geographical limitations, caters to individuals seeking convenience through home delivery, and allows for price comparison and review assessment before purchase. Historically, the distribution of snack foods relied heavily on brick-and-mortar stores; online platforms provide an alternative and increasingly significant channel.
