This program identifies products sold on Amazon that meet specific sustainability standards. These standards are set by Amazon or by independent third-party organizations and cover various aspects of a product’s lifecycle, from sourcing and manufacturing to packaging and disposal. For example, a product bearing this label might be certified as organic, made with recycled materials, or designed for energy efficiency.
The initiative serves as a tool for consumers who wish to make more environmentally conscious purchasing decisions. It simplifies the process of identifying sustainable products within Amazon’s vast catalog. This assists consumers in reducing their environmental impact, and encourages brands to prioritize sustainable practices. The origin of the program stems from Amazon’s broader commitment to sustainability, including its Climate Pledge to achieve net-zero carbon emissions by 2040.