A tool allowing for the creation of scannable images linked to Amazon product pages or store fronts is a function of interest to sellers. These images, when scanned using a smartphone, redirect a potential customer directly to a specific item or a seller’s wider offerings on the Amazon marketplace. This can streamline the purchasing process by removing the need for manual searching.
The deployment of such imagery offers potential benefits for marketing and sales efforts. It facilitates offline-to-online conversion by enabling print advertisements, product packaging, and in-store displays to directly link to digital storefronts. Furthermore, it provides a trackable metric, allowing sellers to gauge the effectiveness of their marketing campaigns by monitoring scan rates and subsequent sales.