The phrase refers to the individual who performs in advertising materials produced by Amazon that feature plants, often in the context of promoting green initiatives or product lines related to gardening and home dcor. This person is selected to embody the brand’s image and effectively communicate the desired message to the target audience, such as portraying the benefits of indoor greenery or the ease of ordering plants online.
The selection of this performer is crucial for the success of the advertisement. A well-chosen individual can enhance the appeal of the product or service, build trust with consumers, and contribute to a positive brand association. Historically, this role was often filled by relatively unknown actors, but increasingly, established or recognizable faces are being utilized to leverage their existing audience and credibility.