An automated message dispatched to a customer after completing a purchase transaction, it serves as immediate proof of the transaction’s record. It typically includes an order number, list of items purchased, shipping address, billing information, and estimated delivery date. This communication confirms that the merchant has received the order and is processing it for fulfillment.
This notification plays a crucial role in establishing customer confidence and managing expectations. It provides reassurance that the purchase was successful and initiates the post-purchase experience. Historically, this function was often handled by manual communication, making automated confirmations a significant improvement in efficiency and customer service. The prompt delivery of this message can significantly reduce customer anxiety and support inquiries.
