A standardized document used to obtain explicit permission from individuals before sending them email communications. This document outlines the type of content to be sent, the frequency of emails, and how recipients can unsubscribe. For example, a company may utilize this document before adding a customer’s email address to its marketing newsletter distribution list.
Securing express agreement serves to build trust and maintain transparency with recipients. It ensures compliance with data protection regulations such as GDPR and CAN-SPAM, minimizing the risk of legal penalties and reputational damage. Historically, reliance on implied consent led to spam issues; the adoption of mandatory explicit consent mechanisms has significantly improved email marketing practices and user experience.
