The phrase identifies a specialist providing search engine optimization services for businesses selling products on the Amazon marketplace. This professional typically assists vendors in improving product visibility within Amazon’s search results. As an illustration, a company struggling to rank its products for relevant keywords might engage this specialist to analyze its listings and implement strategies to enhance search performance.
Engaging such a professional offers significant advantages to Amazon sellers. Increased visibility translates directly into higher sales potential. Their expertise encompasses keyword research, listing optimization, advertising campaign management, and competitor analysis, which leads to a more effective overall sales strategy. The need for such specialists arose with the growing complexity of Amazon’s algorithm and the increasing competition among sellers on the platform.