This term refers to a specific intersection of retail events and product categories. It denotes the occasion when high-end, durable portable coolers manufactured by Yeti are offered for sale, typically at discounted prices, during Amazon’s annual Prime Day sales event. This is a limited-time opportunity for consumers to purchase these premium products, known for their insulation and build quality, at reduced costs.
The significance lies in the opportunity for consumers to acquire otherwise expensive items at more accessible price points. This event can drive substantial sales volume for the manufacturer and the retailer. The history of the sale reflects the broader trend of promotional periods in e-commerce designed to stimulate consumer spending and clear inventory.
