The alphanumeric string allows for a reduction in the purchase price of goods or services on a specific online marketplace within the United Arab Emirates. It is structured for use in a particular month and year, offering a time-limited opportunity for savings.
Such promotional offers can stimulate consumer spending and increase transaction volume for the retailer. Historically, these codes have been employed as a marketing tactic to attract new customers, reward existing patrons, and incentivize specific purchasing behaviors.