A goodwill adjustment issued by Amazon to a customer’s account to compensate for an inconvenience or service failure. It is a discretionary amount applied as a credit, which can be used towards a future purchase. For example, a customer who experienced a delayed delivery or received a damaged item might be offered this form of compensation.
This practice serves as a customer service tool, intended to maintain customer satisfaction and loyalty. Offering such an adjustment can mitigate negative experiences, encouraging continued use of the platform. It represents a gesture of apology and a demonstration of commitment to resolving issues. The practice has evolved alongside the company’s focus on customer-centricity, becoming a standardized method for addressing service-related concerns.