The phrase references a promotional discount available for the Paramount+ streaming service, offered through the Amazon platform. This typically involves a temporary reduction of the monthly subscription cost, making the service more accessible to a broader audience via Amazon’s established customer base.
Such promotions are beneficial to both Paramount+ and Amazon. For Paramount+, it drives user acquisition and boosts subscription numbers. For Amazon, offering attractive deals enhances its value proposition to Prime members and attracts new subscribers to its channels platform. Historically, these types of partnerships have proven effective in driving growth for streaming services.
