The phrase refers to the confluence of significant discounts on cosmetic, skincare, haircare, and fragrance products during Amazon’s annual Prime Day sales event. For example, a high-end skincare serum typically retailing for \$100 might be offered at \$60 during this period, reflecting a substantial cost saving.
This period represents a crucial opportunity for consumers to acquire desired beauty items at reduced prices. Its importance lies in providing access to previously unaffordable products, allowing for budget-conscious experimentation with new brands, and stocking up on essential items. Historically, this event has grown to encompass a wider range of product categories, with beauty becoming a consistently prominent segment.