The failure to deliver packages within the designated timeframe by drivers participating in the Amazon Flex program constitutes a significant operational challenge. For example, if a customer is promised delivery by 8 PM and the package arrives at 9 PM, this is considered a delivery that did not meet its deadline.
The timely arrival of goods is fundamental to customer satisfaction and the overall reputation of the delivery service. Historically, on-time performance has been a key metric for evaluating the efficiency and reliability of logistics operations. Meeting delivery commitments builds trust and encourages repeat business, contributing directly to the financial success of the platform.