The phrase references the situation where an application to the Amazon Merch on Demand program is rejected. This outcome prevents individuals from utilizing the platform to sell custom-designed merchandise without upfront inventory costs. For example, a graphic designer might create several t-shirt designs, apply to the program, and then receive notification of the application’s denial.
Understanding the reasons for this outcome is crucial for prospective applicants. A successful application provides access to a low-risk avenue for generating income through creative design. Historically, such print-on-demand services required substantial capital investment in printing equipment and storage space, making Amazon Merch on Demand a potentially transformative opportunity for many.