A curated online retail presence hosted on a major e-commerce platform, this specific storefront allows a particular seller to market and distribute products directly to consumers. It functions as a digital shop, customized to reflect the brand identity and product offerings of the individual or company managing it. Examples include the sale of handmade crafts, specialized apparel, or niche consumer goods.
The value of such a platform lies in its accessibility to a wide customer base and the streamlined infrastructure provided by the host website. It offers entrepreneurs and established businesses alike the opportunity to expand their market reach without the significant overhead costs associated with traditional brick-and-mortar retail. Historically, this model has democratized access to commerce, allowing smaller sellers to compete with larger brands in the online marketplace.
