The phrase refers to the practice of establishing communication with German (deutsch) speaking individuals or entities using email (email) and is sometimes initiated in the language of German (la). It signifies a process of outreach conducted via electronic mail, possibly involving initial correspondence in a language other than German, but ultimately intended to facilitate interaction with a German-speaking audience. For instance, a company might send an initial marketing email in English to a broad audience, with a segment of recipients being German speakers who are then engaged with further communication in German.
This type of communication is vital for businesses and organizations seeking to expand their reach into German-speaking markets or collaborate with German partners. Effectively using it can result in increased brand awareness, stronger customer relationships, and successful international ventures. Historically, such communication would have relied on postal mail or telephone calls, making email a far more efficient and cost-effective means of reaching this specific demographic. The ability to correspond directly and efficiently in German fosters trust and demonstrates a commitment to understanding the target audience’s culture and preferences.
