A series of connected electronic communications including a request for financial contribution, presented as a puzzle to solve, can increase engagement. For example, a non-profit organization might embed clues related to its mission within a fundraising appeal sent via email, with the answers forming a hidden link to the donation page.
This method can be advantageous because it presents a potentially mundane request for funds in an interactive and memorable manner. The novelty can draw attention amidst the high volume of digital correspondence. Historically, incorporating games and puzzles in marketing materials has been employed to boost audience interaction and retention of key information.
