A specific type of promotional offer involving Amazon gift cards bundles them with the purchase of other products or services. For example, a customer might receive an Amazon gift card upon buying a new appliance from a participating retailer. The value of the gift card varies and is typically determined by the price of the purchased item or the nature of the service acquired.
These bundled offers serve as an incentive for customers, potentially increasing sales volume for participating retailers and promoting customer loyalty. This strategy can create a mutually beneficial relationship, with customers receiving additional value and retailers experiencing heightened sales. The practice has historical roots in various marketing strategies, where complementary goods are offered to enhance the perceived value of a purchase.
