The concept involves performing a service where individuals or organizations compensate others for the activity of transmitting electronic mail messages. Compensation models can vary, encompassing per-email remuneration, project-based fees, or revenue sharing agreements. An example would be a business employing freelancers to manage email marketing campaigns, paying them based on the number of successful leads generated.
This method of earning offers flexibility and accessibility, attracting individuals seeking supplementary income or full-time remote work. Its significance lies in its potential to democratize access to earning opportunities. Historically, direct marketing relied heavily on postal mail. The advent of email allowed for a more efficient and cost-effective method, leading to the emergence of specialized roles focused on managing electronic communication and subsequent compensation for this expertise.