The practice of including video content directly within the body of an electronic mail message enhances visual communication. This is typically achieved through techniques that simulate video playback within the constraints of email clients. A common approach involves embedding a static image with a play button that links to the video hosted on a separate platform, such as YouTube or Vimeo.
The integration of moving images can significantly increase recipient engagement compared to text-based communications. This method offers advantages like capturing attention, conveying complex information efficiently, and creating a more memorable experience. Its emergence reflects the growing demand for rich media experiences across various communication channels. Marketers often leverage it to showcase products, deliver tutorials, or share promotional content, ultimately aiming to improve click-through rates and conversions.