Correspondence transmitted electronically by property professionals constitutes a significant communication method in the industry. This includes messages containing property listings, marketing materials, client updates, and appointment confirmations. An example is a message sent to prospective buyers featuring new properties that match their specified criteria.
The practice yields several advantages, including increased efficiency, broader reach, and cost-effectiveness compared to traditional methods. Historically, postal mail and phone calls were primary communication channels; electronic communication has allowed for quicker dissemination of information and greater personalization. This shift streamlines operations and enhances customer relationship management.
