The phrase refers to various instances of electronic messages designed to solicit participation in a survey. These communications typically include a brief explanation of the survey’s purpose, an estimated completion time, and a direct link to access the survey instrument. These are crafted to encourage recipients to offer their insights and opinions.
The effectiveness of data collection efforts hinges significantly on the quality and appeal of these initial contacts. A well-designed message can dramatically improve response rates, leading to more representative and reliable data. Historically, the evolution of these messages has mirrored advancements in communication technology and an increased understanding of behavioral psychology, seeking to optimize engagement and minimize survey fatigue.