A software tool designed to extract customer feedback data from the Amazon marketplace. This utility often functions as a browser add-on, enabling users to gather and save product reviews in a structured format, such as a spreadsheet. For instance, a seller might employ such a tool to compile all reviews for their listed items to analyze customer sentiment.
The utility offers several advantages, including streamlining the process of market research, competitor analysis, and product development. Analyzing customer opinions can reveal product strengths and weaknesses, aiding in strategic decision-making. Historically, collecting this data involved manual copy-pasting, making the process time-consuming and inefficient. Automation tools address this challenge by providing a quick and efficient way to gather this data.
