The ability to monitor the progress of a purchase from Fanatics using electronic mail updates allows customers to stay informed about the status of their shipment. As an example, a user might receive a notification indicating that their order has been processed, shipped, and is out for delivery, all communicated through messages sent to their designated email address.
This capability is important for several reasons. It provides transparency and reduces anxiety associated with waiting for an item to arrive. Furthermore, it provides a historical record of the transaction and delivery timeline. Historically, this type of proactive communication was not always standard, requiring customers to actively seek out order information through websites or phone calls.
