The procedure allows individuals to provide their electronic mail address to a specific outfitter, enabling the company to send promotional materials, updates on new products, and exclusive offers directly to the recipient’s inbox. This action constitutes a permission-based marketing approach.
Subscription offers advantages such as staying informed about sales events, receiving early notifications about new product launches, and potentially gaining access to members-only discounts. Historically, this method has been adopted by retailers to cultivate customer loyalty and personalize marketing efforts, resulting in more relevant communications and improved customer engagement.
