The acquisition of contact information compiled and segmented based on recipients’ age brackets is a marketing practice employed by various entities. These databases theoretically allow for targeted outreach to specific demographic groups. For example, a company marketing retirement planning services might seek to acquire a list of individuals aged 55-65, assuming this group represents a high concentration of potential customers.
The purported benefit of this approach lies in its efficiency. By directing promotional efforts toward a narrowly defined segment, resources are, in theory, optimized, and the likelihood of conversion increases. Historically, this practice emerged alongside the growth of digital marketing and the increasing availability of personal data. The accessibility of such lists has varied over time, often subject to changing regulations and ethical considerations regarding data privacy.
