The section of an email visible without scrolling when it is first opened is a critical area for engagement. This initial view typically contains the subject line, preheader text, sender information, and a portion of the email’s body. For example, an email promoting a sale would ideally feature the key offer and a compelling call to action in this immediately visible space.
Content placement in this area directly influences open rates and click-through rates. Prioritizing the most important information and designing a visually appealing layout within this space is vital. Historically, limitations in email client display capabilities have emphasized the need to ensure critical content is readily accessible, even before images load or interactive elements are enabled.
