A message dispatched to contacts acquired or cultivated at a commercial exhibition, typically sent within a week of the event’s conclusion, aiming to reinforce connections and progress potential business opportunities. This communication often references specific conversations or shared interests identified during the trade show and proposes concrete next steps, such as scheduling a call or sending additional information.
The practice serves as a critical component of post-event lead management and sales pipeline development. Historically, physical mail served this purpose, but the advent of electronic communication has streamlined and accelerated the process. Effective implementation strengthens brand recall, demonstrates proactive engagement, and significantly increases the likelihood of converting leads generated at the exhibition into tangible business outcomes.
